Each engagement begins with diagnosis. We never propose a service before we understand the problem. What follows are the four areas where we operate — and the kinds of problems we're built to solve.
For startups that need CXO-level digital ownership. For mid-market firms that are ready to transform but don't have a digital leader. For businesses that have tried to hire and can't find the right person.
We step in as your Chief Digital Officer — owning the digital agenda, building the technology stack, hiring and leading the team, and reporting to your board. For a fraction of the cost of a full-time CDO hire.
What you walk away with: A 90-day digital blueprint. An operating model your team can run. A tech stack that fits your scale. A CDO who has actually done this before.
Reference engagements: 10ClubHomes (complete tech stack and 13-channel digital activation, home accessories startup).
Marketing technology should generate revenue, not just reports. We work with retail businesses, e-commerce marketplaces, and advertising agencies to design CRM architectures and MarTech stacks that are built to perform.
Platform selection. Customer data platform (CDP) and data management platform (DMP) architecture. Marketing automation strategy. Campaign management. Loyalty programme design. We have delivered this for some of India's and the world's most recognised brands.
What you walk away with: A MarTech stack that earns its cost. A customer data architecture that gets smarter over time. Campaign operations that run at scale.
Reference engagements: Merkle Sokrati / Dentsu (Maruti, Axis Bank, SBI Life, ITC, FoxStar). Algonomy advisory (McDonald's, PizzaHut, RedTag). Hansa Cequity (Landmark Group, Westside, Hypercity, TataSky, Yatra).
AI is not magic. It is disciplined data engineering, well-framed business problems, and the patience to build something that actually works — not something that demos well and falls over in production.
We help organisations apply AI where it earns its keep: predictive personalisation, marketing attribution, propensity modelling, customer lifetime value forecasting, and cloud data architecture. We have done this in pharma, retail, financial services, and healthcare — at organisations where the stakes were real.
What you walk away with: AI implementations that are production-ready, not pilot-permanent. Marketing analytics that informs decisions, not just slides.
Reference engagements: Merkle Inc. USA (Novartis, Amgen, Urban Outfitters, ESPN). DBC Pri-Med LLC (cloud migration and marketing analytics).
Transformation is not a technology project. It is a business problem with technology consequences. We help organisations understand where they are, define where they need to be, and build a roadmap that the board can fund and the team can execute.
Customer journey mapping. MarTech maturity assessments. Digital transformation roadmaps. Change management. We created the Customer Strategy Consulting practice at Hansa Cequity — one of India's first — and have delivered it across insurance, banking, automotive, and retail.
What you walk away with: A transformation roadmap ready for board sign-off. A maturity assessment that tells the honest truth. A journey map that your marketing and technology teams can both work from.
Every engagement starts with a conversation, not a proposal. Tell us the problem — we'll tell you honestly whether we're the right firm for it.
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