We measure every engagement by the outcome it produced — not the process we followed. What follows is a selection of the work that defines Billaway India's practice.
Where client confidentiality applies, we describe the organisation by type rather than name. The metrics are real.
Merkle Sokrati, India's data-driven marketing agency, had no CRM or MarTech capability. The brief was to build one — from service design to revenue, in year one.
Designed the CRM and MarTech service offerings from scratch. Defined implementation methodologies. Built a 50-person cross-functional team covering MarTech, CRM strategy, analytics, and campaign operations. Signed and onboarded marquee clients.
Deliver profitable growth at scale for 40+ clients, while building a consulting practice that could engage at board level.
Led a 300-person team across technology, analytics, campaign management, and strategy. Built proprietary cloud-based big data platforms for marketing operations. Pioneered outcomes-based pricing — aligning our fees with client results. Created and led the Customer Strategy Consulting practice covering digital transformation roadmaps, MarTech assessments, and customer journey mapping.
Profitable delivery of CRM technology solutions for major pharma and retail clients, with full P&L responsibility.
Held P&L responsibility for CRM technology delivery for Novartis, Amgen, ESPN, and Urban Outfitters. Set technology vision for marketing business process transformation. Managed pre- and post-sales engagement. Built cross-functional teams for flawless execution.
A fast-growing home accessories startup needed a complete digital infrastructure — tech stack, digital marketing, marketplace presence, and direct channels — with no internal digital leadership.
Operated as Fractional Chief Digital Officer. Designed and implemented the complete technology stack. Activated digital marketing across media, marketplaces, and direct channels — email, SMS, and WhatsApp. Built the operating model for 13 simultaneous channels.
Modernise data services and business intelligence for a $150MM healthcare education business operating across the USA and UK.
Led the Data Services and Business Intelligence portfolios. Optimised targeting, attribution, and automation. Built offshore development teams. Established the European division. Enhanced financial systems.
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